Ssangyong sees pick-up sales surge
Sales of SsangYong’s pick-up truck have doubled since revamping the model and introducing a new name.
The SsangYong Musso was launched in October 2017, bringing with it a new engine, greatly improved interior, subtle styling changes and a new name – it replaced the SsangYong Korando Sports, a model often confused by the SsangYong Korando passenger car.
Steve Gray, SsangYong UK marketing director, said: “The Musso has been a real phenomenon. We’ve doubled and sales, and all of a sudden we have huge confidence. Despite all of the changes, and as strange as it may sound, the biggest difference has been the introduction of red [as a colour]. Red trucks with black wheels and LED headlights have proved incredibly popular.”
Gray also confirmed that a new large pick-up, similar in size to that of the Toyota Hilux, will join the range. Based on the new Rexton, that will arrive later this year but not be available as a commercial vehicle, the new pick-up truck will have a longer bed length than the Musso and look to compete against more macho models like Volkswagen’s Amarok or the Ford Ranger.